Exhibitor Prospectus

*Only contracted exhibitors may purchase Exhibitor Business Meeting Suites, Promotional Opportunities, and Industry Learning Packages.

Why You Should Exhibit at the ADA's 2026 Scientific Sessions

Brand Team

  • Generate publicity & boost brand awareness
  • Advance your brand
  • Promote customer relations

Sales Team

  • Generate leads & new sales
  • Close working sales
  • Cross-sell existing accounts
  • Build stronger relationships with current clients & prime prospects

Marketing Team

  • Launch new product lines
  • Get attendee feedback on products
  • Gain insight on your competitors
  • Conduct live, hands-on presentations

Executive Management

  • Meet with key clients & industry partners
  • Keep up with latest industry trends
  • Gather business intelligence on mergers, acquisitions, and investments
  • Build on new business opportunities

Attendee Demographics

18

Exhibition Hours

9,600+

Diabetes Professionals

35%

of the Total Professional In-Person Attendance in 2025 were International


Scientific Sessions attendees include:
  • Physicians
  • Clinicians
  • Nurses
  • Dietitians
  • Certified Diabetes Care & Education Specialists
  • Scientists
  • Researchers
Exhibitors & Promotional Opportunity* participants will have the opportunity to engage with:
  • Physicians & clinicians searching for new insights
  • Global leaders in the field of diabetes and related research
  • Your target audience
Why do diabetes professionals attend the Scientific Sessions?
  • Access to over 2,000 original research presentations
  • Learn about significant advances in research, treatment, and care
  • Networking opportunities
  • Discover new products/services in the exhibit hall
  ADA 2025 In-Person
Attendees Represent
65% Domestic
35% International
Top 5 Represented Specialties
Adult Endocrinology
Internal Medicine
Metabolism
Basic and Applied Science
Nutrition/Dietetics
Top 5 Countries Outside the United States Represented
China
Argentina
United Kingdom
Canada
South Korea

81%

of survey respondents indicated that the ADA Scientific Sessions is extremely important when compared to other scientific conferences.

92%

of attendees felt the conference content aligned with professional learning needs.

79%

of 2025 attendees plan to participate in person for networking opportunities with peers and experts.

Based on the data from the 85th Scientific Sessions (2025)

Exhibitor Booth Rates & Benefits

Standard Inline Booth: $41.50 per square foot
Standard Corner: $200 per corner premium rate
Island Booth: $46.50 per square foot
Non-Profit Booth: $23.50 per square foot
Non-Profit Corner: $100 per corner premium rate

Non-profit Booth Rental
$2,350 per 10’x10’ in-line
$2,450 per 10’x10’ corner

A 50% deposit is due with applications submitted on or before March 2, 2026.
Applications submitted on or after March 3, 2026, require 100% of the total cost with the application.

Full payment is due on March 3, 2026.

Applications accepted until May 29, 2026.

Cancellation of Event:
If an emergency arises prior to the opening date of the event, or during the event, which prevents its scheduled opening and/or operation, such as strikes, destruction or damage of the exhibit hall, acts of war, terrorism, or a declaration of a national emergency by the President, it is expressly understood and agreed that the ADA may retain as much of the full payment for exhibit space as necessary to cover expenses incurred up to the time of such emergency. If our event is cancelled due to the coronavirus in 2026, refunds or credits will be available less the 10% non-refundable administrative fee. Cancellation/Reduction Policy: In the event, State or facility regulations change in the locale where the meeting is held, exhibitors/attendees will be expected to abide by the existing/changed regulations and those changes are not in themselves an acceptable reason for cancelling or receiving a refund. Cancellations/Reductions must be provided in writing to ADA Exhibit Management and must be by mutual consent of the applicant and ADA. Reductions in booth space are considered the same as cancellations. There is a 10% non-refundable administrative fee assessed of the full booth fee plus:

  • 50% of the full booth fee for cancellations or reductions received prior to December 31, 2025; after December 31, 2025, the exhibitor is responsible for 100% of the full booth fee, which includes the 10% non-refundable administrative fee.

Included with Booth Purchase

  • One corporate delegate badge per each 10' x 10' booth purchased (allows full access to sessions, but cannot claim CE credit; not to exceed 10 per company).
  • An allotment of complimentary ‘Exhibit Hall’ booth personnel badges (allows access into the exhibit hall only).
  • Attendee “Preview” lists will be emailed regularly in May and June leading up to the meeting which will include attendee's name, credentials, affiliation, city, state, and country to help you better staff your booth with the appropriate literature and/or multi-lingual staff. These lists do not include contact information and is expressly for planning purposes only.
  • Exhibitors also receive a post-show attendee report which will include attendee's name, credentials, affiliation, city, state, and country.
  • Exhibitor listing will appear in the Mobile App*. Product descriptions will be included in the mobile app.
  • Standard flameproof booth equipment: pipe and drape back wall (8' high) and draped side rails (3' high).
  • 7" x 44" identification sign with company name and booth number (for linear booths only).
    • Booths 300 sq. ft. or less will receive an identification sign.
    • Booths larger than 300 sq. ft. may receive an identification sign upon request.
  • Aisle carpeting provided and cleaned daily. Booth carpet is required for all exhibits and may be ordered from the vendor.
  • Priority points toward selection of exhibit space for the 85th Scientific Sessions.
  • Access to the Exhibitor Resource Center.
  • Ability to purchase pre- and post-show attendee list*.
  • Security for the perimeter of the exhibit area will be furnished by ADA during the show.

*Deadlines apply

Exhibitor Information

Ernest N. Morial Convention Center | New Orleans, LA

Meeting Dates:

Friday, June 5 – Monday, June 8

Exhibit Hall Dates:

Friday, June 5 – Monday, June 8

Exhibit Hall Times:

Friday, June 5

 

6:30 p.m. - 8:30 p.m.
(Networking Reception/Exhibit Hall)

Saturday, June 6
Unopposed time

 

10:00 a.m. – 4:00 p.m.
12:30 p.m. – 1:30 p.m.

Sunday, June 7
Unopposed time

 

10:00 a.m. – 4:00 p.m.
12:30 p.m. – 1:30 p.m.

Monday, June 8
Unopposed time

 

10:00 a.m. – 2:00 p.m.
12:30 p.m. – 1:30 p.m.

All dates and times are tentative and subject to change.

Important Dates & Times

October 14, 2025

  • Exhibitor housing room block launches.

November 14, 2025

  • Exhibitor housing room block request (by priority points only) closes.

December 31, 2025

  • Deadline to receive cancellation.

January 7, 2026

  • Housing for all exhibitors opens (first come, first served).
  • Attendee registration opens.

February 2026

  • Exhibitor registration opens, dates to be determined.

March 2, 2026

  • Final booth payments are due. Booth applications received after this date must include full payment.

May 4, 2026

  • Island schematics are due.

May 29, 2026

  • Last day to submit exhibitor application with 100% of payment.

June 3, 2026

  • Exhibitor move-in, 8:00 a.m. – 5:00 p.m.

June 4, 2026

  • Exhibitor move-in, 8:00 a.m. – 5:00 p.m.

June 5, 2026

  • Exhibitor move-in, 8:00 a.m. – 5:00 p.m.
  • Exhibit hall open, 6:30 p.m. - 8:30 p.m. (Networking Reception)

June 6, 2026

  • Exhibit hall open, 10:00 a.m. – 4:00 p.m.
  • Unopposed time: 12:30 p.m. – 1:30 p.m.

June 7, 2026

  • Exhibit hall open, 10:00 a.m. – 4:00 p.m.
  • Unopposed time: 12:30 p.m. – 1:30 p.m.

June 8, 2026

  • Exhibit hall open, 10:00 a.m. – 2:00 p.m.
  • Unopposed time: 12:30 p.m. – 1:30 p.m.
  • Exhibitor move-out, 2:01 p.m. - 10:00 p.m.

June 9, 2026

  • Exhibitor move-out, 8:00 a.m. - 5:00 p.m.

All dates and times are tentative and subject to change.

Exhibitor Business Meeting Suites

Business Meeting Suites are your opportunity to lead discussions about your products, hold staff meetings, meet privately with potential clients, conduct investigator meetings, or host intimate hospitality events in the convention center.

  • 8’ high hard walls
  • Keyed or combination-secured doors
  • Carpet
  • One (1) 15” x 24” ID sign with company name OR logo

Business Suites Dates and Times (Located in the exhibit hall)

Friday, June 5
Staff Access Only: 7:00 a.m. – 8:30 p.m.
Attendee/Guest Access Only: 5:30 p.m. – 8:30 p.m.

Saturday, June 6
Staff Access Only: 9:00 a.m. – 4:00 p.m.
Attendee/Guest Access Only: 10:00 a.m. – 4:00 p.m.

Sunday, June 7
Staff Access Only: 9:00 a.m. – 4:00 p.m.
Attendee/Guest Access Only: 10:00 a.m. – 4:00 p.m.

Monday, June 8
Staff Access Only: 9:00 a.m. – 2:00 p.m.
Attendee/Guest Access Only: 10:00 a.m. – 2:00 p.m.

Price:
Business Suite: $8,900 per 20’x20’ (Inside the hall)


Extended Hours Business Meeting Suites
Prices and Sizes Vary

For additional convenience, Extended Hours Business Meeting Suites are available outside the exhibit hall, accessible from Thursday at 12:00 p.m. through Monday at 6:30 p.m.

  • Keyed door
  • Meeting Space is Carpeted
  • One (1) 22” x 28” ID sign with company name OR logo

Extended Hours Business Meeting Suites Dates and Times
(Located outside the exhibit hall)

Thursday, June 4
12:00 p.m. – 6:30 p.m.

Friday, Saturday, Sunday and Monday, June 5-8
7:00 a.m. – 6:30 p.m.

Price:
Extended Business Suite: Prices Vary by Size

Educational symposia, sessions, or group demonstrations are NOT permitted inside the meeting suites. All guests must be registered attendees of the 2026 Scientific Sessions.


Only contracted exhibitors may purchase Exhibitor Business Meeting Suites.

Industry Learning Packages

Engage with attendees and showcase your latest innovations at the 2026 Scientific Sessions with three exciting Industry Learning opportunities!

Product Theaters offer an excellent opportunity for exhibiting companies to engage with professional attendees while showcasing new products and treatment options through dynamic promotional presentations. Located within the exhibit hall, three dedicated Product Theater spaces are available, each with a seating capacity of 300 people.

Only contracted exhibitors may purchase Product Theaters.

The Diabetes Learning Bytes area on the exhibit floor provides a unique opportunity to showcase your latest innovations in an informal setting. Each 20-minute presentation slot includes time for Q&A. The space accommodates up to 30 seated attendees, with additional standing room for popular topics.

Only contracted exhibitors may purchase Diabetes Learning Bytes.

Join us at the 2026 Scientific Sessions for an exclusive speaking opportunity at the Innovation Hub in the exhibit hall. Highlight your innovations, connect with industry leaders, and gain unparalleled visibility at ADA's premier event of the year.

Only contracted exhibitors may purchase Product Theaters and Diabetes Learning Bytes.

Promotional Opportunities

Elevate your brand at the 2026 Scientific Sessions at the Ernest N. Morial Convention Center in New Orleans, LA, with access to over 9,000 industry professionals. Showcase your brand through convention center branding, high-impact promotional opportunities, and exclusive engagements that put you in front of key decision-makers and influencers.

Only contracted exhibitors may purchase Product Theaters and Diabetes Learning Bytes.

MEET THE TEAM

Contact Us for Any Questions

Debi Maines, CMP-HC

Exhibitor Booth Assignments & Logistics
(856) 302-0890 debra_maines@AFassanoCo.com

Sue Graf

Exhibit, Suite, & Marketing Opportunities
(856) 637-3301 Sue_Graf@AFassanoCo.com

Cecilia Manley

Invoicing and Payments
(856) 481-0626 adaprocessing@AFassanoCo.com

Anna Fassano, CEM – Emeritus

Management Lead
(856) 302-0883 anna_fassano@AFassanoCo.com

Kaylie Schluckebier

Industry Learning and
Promotions Fulfillment

(856) 444-9644 kaylie_schluckebier@AFassanoCo.com