Helping Associations Achieve their Mission for 30 Years

In 2025, A. Fassano & Company celebrated 30 years of delivering value and success to our clients' exhibit and sponsorship programs. Through critical thinking and a collaborative-based approach with our clients' and their stakeholders, we have positioned ourselves as the experts in tradeshow exhibit and sponsorship sales and management.

The association community has seen tremendous change more than ever in its history over the past several decades. Building on years of experience and witnessing the landscape and economic impact of tradeshows change first-hand since 1981 Anna Fassano, CEO and Founder of A. Fassano & Company, created a new business model that went beyond what other management firms were practicing, providing a diverse and inclusive team offering superior customer service to clients and their partners and stakeholders while delivering unprecedented and measurable growth. Our team of experienced tradeshow and marketing professionals has been carefully selected from a broad spectrum of business and industry backgrounds for their professional strengths and innovative approach to the ever-evolving industry.

Longevity

A. Fassano & Company has steadily grown and thrived employing inclusiveness and diversity within our team fostering innovative ideas and empowering the entrepreneurial spirit. Most importantly we cultivate and nurture lasting relationships with our clients and throughout industry. The longevity of our relationships with clients spanning 2 and 3 decades is proof of our value delivering results and success.

The company today is uniquely poised to deliver the highest standards of professional tradeshow exhibit and sponsorship sales, management, and fulfillment.

Our Team

We manage renowned and demanding Exhibit and Sponsorship Programs in the Association community. Consider what our team of experts can do to help your organization exceed your sales revenue and stakeholder service goals. Team members have been selected from across a broad spectrum of industry and educational backgrounds and are positioned to maximize their unique qualities and skill sets; individually contributing to a blueprint guiding logistics and specialized market research and spearheading sales. We maintain one-on-one connections with your past and present industry partners and develop relationships with prospects for the future growth of your events.

Executive Team

Anna Fassano,
CEM – Emeritus

CEO & Founder

Anna Fassano, CEM – Emeritus - CEO and Founder of A. Fassano & Company, oversees all operations and strategic planning for clients...

Deb Howley

Vice President

Deborah Howley – Vice President has been with the company more than 20 years, bringing her personal organizational...

Arlaina Utley, CMP

Chief Operating Officer

Arlaina Utley, CMP ‐ Chief Operating Officer
With 20 years of experience in the events industry..

Business Development Team

Meredith Turner

Director of Business Development

Meredith Turner – Director of Business Development joined the company in 2019...

Susan Waters, CEM

Business Development

Susan Waters, CEM – Business Development joined the company in 2019 bringing 12 years of tradeshow sales and management experience..

Merle Zappan

Business Development

Merle Zappan - Business Development soon celebrating her tenth anniversary with the company after joining the company in 2009..

Sue Graf

Business Development

Sue Graf – Business Development, has over 25 years of experience in large-scale trade shows, conferences, corporate and professional sporting events, and nonprofit organizations..

Dana Olson

Business Development

Dana Olson - Business Development, is upbeat and driven, and she brings a wide range of experience to A. Fassano & Company ..

Jillian Terrio, MBA

Business Development

Jillian Terrio, MBA - Business Development, is a dynamic, results-driven client services professional with over a decade of experience ..

Exhibits & Event Operations Team

Debra Maines, CMP-HC

Director of Exhibits & Event Operations

Debra Maines, CMP-HC - Director of Exhibits & Event Operations joined the company in 2015..

Alicia Fresquez, CEM

Exhibits & Event Operations

Alicia Fresquez, CEM – Exhibits & Event Operations brings more than 12 years of experience coordinating tradeshows, conferences, and special events ..

Savannah Brown, CEM

Exhibits & Event Operations

Savannah Brown, CEM – Exhibits & Event Operations joins AFCo with 10+ years experience in tradeshow and arts management ..

Sponsorship Development & Events Team

Megan Haynes, CEM

Director of Sponsorships

Megan Haynes, CEM – Director of Sponsorships delivers a versatile skill set of..

Olivia Philippone

Sponsorship Development & Events

Olivia Philippone - Sponsorship Development & Events , obtained her MBA at Point Park University..

Kaylie Schluckebier

Sponsorship Development & Events

Kaylie Schluckebier – Sponsorship Development & Events , holds a Bachelor of Applied Arts in Event Management from Central Michigan University ..

Event Marketing Team

Daniel Yu

Event Marketing Development & Design

Daniel Yu – Event Marketing Development & Design has worked with A. Fassano & Company
since 2018..

Taylor St. Martin

Event Marketing Content Producer

Taylor St. Martin – Event Marketing Content Producer resides in San Diego, California. After graduating from San Diego State University..

Aly LeNoble

Event Marketing Content Producer

Aly LeNoble – Event Marketing Content Producer brings over a decade of experience in event marketing, brand storytelling, and cross-functional campaign strategy..

Finance & Accounting Team

Cecilia Manley

Comptroller & Compliance Director

Cecilia Manley - Comptroller and Compliance Director has worked for the company since 2016..

Nicole McVey

Finance Specialist

Nicole McVey - Finance Specialist previously worked at an orthopedic doctor's office for more than 5 years...

In memory of Warren Plank (1954 - 2020)

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